Work About

Creative & Design Director shaping bold, scalable brands for global companies — connecting strategy, storytelling, and design.

I’m a multidisciplinary Creative Director with 15+ years of experience across advertising, digital, and branding. I build and lead creative teams, shaping scalable brands, integrated campaigns, and digital experiences for global companies. Read more

Currently Sr. Director, Brand and Creative at Multiplier.

Selected work

Connecting Global businesses with talent everywhere

Multiplier

Multiplier

  • Branding
  • Advertising
  • Digital
  • Video
  • And more

Crafting a new fintech brand and launching it in the UK

Yolt by ING

Yolt by ING

  • OOH
  • Print
  • Video
  • Branding
  • Social

Revamping and rethinking a Travel Money service

Thomas Cook

Thomas Cook

  • Product design
  • Integrated campaign
  • Service design
  • Branding

Launching a global community of creators

TikTok

TikTok

  • Integrated campaign
  • OOH
  • Social

Amplifying communities voices creating a better tomorrow

Ninety One For Tomorrow

Ninety One For Tomorrow

  • Advertising
  • Digital
  • Print
  • Video
  • Branding
  • Social

Offering customers a rewarding banking experience

Chase

Chase

  • Advertising
  • Digital design
  • Social media

Changing the way consumers interact with beauty on a daily basis

L'Oreal

L'Oreal

  • Product design
  • Branding

That's more than just furniture and interior design

Mohd

Mohd

  • Editorial Design
  • Advertising
  • Digital
  • Retail
  • Social

Fashion: launching online a new collection

TOD'S

TOD'S

  • Digital
  • Advertising

Reimagining a global e-commerce through customer centricity

IQOS.com

IQOS.com

  • Digital

Evolving holistically and modernising a 250 years old brand

Schroders

Schroders

  • Digital
  • Branding

Driving men to the main beauty chain in Italy

Limoni e La Gardenia Douglas Group

Limoni e La Gardenia Douglas Group

  • ATL
  • Social
  • Mobile app
  • Product Design

Launch, establish, and create content for a new TV channel

Laeffe TV / Feltrinelli Group

Laeffe TV / Feltrinelli Group

  • ATL
  • OOH
  • Product design
  • Social

Reimagining an interactive music festival experience

Flussi Festival

Flussi Festival

  • Mobile app
  • Interactive
  • Experiential

A new identity for an interior design company

Carlo Fiammenghi

Carlo Fiammenghi

  • Branding

Talking about jewellery without showing them

Rossano

Rossano

  • Print
  • Interactive

Selling an Argentinian polo brand and making it a fashion icon in Italy

La Martina

La Martina

  • Video
  • Branding
  • Social
  • Digital

Connecting companies with creative talent

Crebs

  • Product
  • Advertising
  • Branding
  • Social

How to promote a bank in a unconventional way

Webank

  • Advertising
  • Interactive

A new identity for a historical Italian winery

F&P Wine Group

F&P Wine Group

  • Branding

Communicate the relationship between a hotel, and its city and values

Nhow Hotel

  • Interactive

Think. Play. Make.

Crebs

  • Print

History, elegance, home: three main elements of a new brand

Parisa

Parisa

  • Branding

An experiment of participative creativity

Webank

  • Digital
  • Advertising

Creating a language system for a historic Italian Design brand

Febal

  • Digital
  • Advertising
  • Branding

It's just a catalogue. A beautiful, modern, interactive catalogue

Pershing

  • Interactive

Encouraging a generation to work in a startup

I Want My Startup!

  • Product
  • Branding

How to sell 20.000 TVs in just a couple of weeks

Media World

  • Digital
  • Advertising
  • Mobile app design

How to increase retail footfall

Stefanel

  • Retail
  • Social

The online launch of a new food product

Ferrero

  • Advertising
  • Digital

+90% new clients in the first year. A benchmark in Italy and Europe

Edison

  • Advertising
  • Digital
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© Alessandro Giua