I am an Italian multi-disciplinary Art Director and Designer with 10+ years’ experience in digital and advertising agencies, focused on creative thinking, innovation, integrated campaigns and branding.
I've always been into creativity and technology and I've always followed my passions and interests during my education: I did my Art Foundation at the Liceo Artistico di Brera in Milan, I learned to code at age 15 (it's great news for me that being a geek has at last become socially acceptable) and most recently I attended a Filmmaking and Video production course at the University of the Arts London.
I’ve started to work at the age of 19 as Art Director in a traditional creative agency in Milan. After a few years I moved to an integrated creative agency where I became Deputy Creative Director. Here, I was in charge of the creative and strategic process from concept to presentation leading creative vision and working on integrated campaigns, strategy, TV commercials, OOH campaigns, digital products and social activations. I strived to do this by fostering a collaborative team environment to be bold, innovative and efficient.
In 2015 I moved to London to work in a more diverse and international context, expanding my knowledge and experience on emerging digital and mobile media technologies, and their impact and implications for people. I’ve worked first in a digital production company, to produce R&D projects and interactive experiences, and than in a global agency specialised on innovation and mobile. Here I helped brands connecting with customers in meaningful ways across film, social, mobile and digital and other emerging platforms like conversational interfaces and digital transformation.
I currently work at Publicis.Sapient in London as Creative and Design Lead.
I’m also an advisor and consultant for startup and companies: from fintech to architectural firms, from cultural industry to food and wine. I support them with creative thinking, art direction, creative strategy, storytelling, digital design, branding, digital transformation, social, film, from concept to execution.
During these years across Milan and London, I’ve worked in a wide range of key projects for brands like Sky, DMAX (Discovery Communications), Feltrinelli Group, The Telegraph, Apple Music, ING Bank, HSBC UK, Webank (BPM Group), IWBank (UBI Banca), Dove, AXE/Lynx, Chanel, TOD’s, La Martina, Shiseido, TIM, TeleTu (Vodafone), Sisal, Babybel, Ferrero, Europ Assistance, Edison (EDF Group), A2A, BTicino, Media World (Mediamarkt Group), Skoda Auto (VW Group), Nhow (NH Hotel), Limoni e La Gardenia (Douglas Group).
In December 2011 I founded Crebs which is now the most renown creative & tech job board in Italy.
TVC and print