I am an Italian multi-disciplinary Art Director and Designer with 10+ years’ experience in digital and advertising agencies, focused on art direction, design, and branding.
I've always been into creativity and technology, and I've always followed my passions and interests during my education: I did my Art Foundation at the Liceo Artistico di Brera in Milan, I learned to code at age 15 (it's great news for me that being a geek has, at last, become socially acceptable), and I attended a Filmmaking class at the University of the Arts in London. When I was 16 I’ve founded a magazine to promote Italian urban alternative and emerging underground contemporary art. At some point, I had 6 collaborators to help me write articles, interviews, and hosting events around graffiti and street art. We also covered the first large urban art exhibition at the PAC in Milan: a great cultural event that had finally brought Street art into the Italian museum system of “official art”.
At 19, I’ve started to work as Art Director in a traditional creative agency in Milan with a focus on TV commercials, print ads, and digital campaigns. This experience gave me a strong conceptualising and strategic process, and the ability to handle large clients in key industries such as FMCG, energy, food, and finance. At 23, I joined an integrated creative agency where I became Associate Creative Director. I was in charge of the creative and strategic process from concept to presentation, leading creative vision and working on integrated campaigns, TV commercials, OOH campaigns, digital products, and social activations. Here I helped grow tenfold the numbers of team employees thanks to the creative pitches won and building trust and strong relationships with our clients. Later the agency has been acquired by EY boosting its capabilities to design and run creative campaigns and experiences.
In 2015, I moved to London to work in a more diverse and international context, expanding my knowledge and experience on emerging digital and mobile media technologies, and their impact and implications for people. I’ve worked first in a digital production company, to produce R&D projects and interactive experiences, and then in a global ad agency. Here I helped brands connecting with customers in meaningful ways developing strong and successful campaigns across film, social, mobile and digital, and other emerging platforms. This experience taught me how to work with international clients and multi-billion-dollar tech companies, running global campaigns combining creative and media from the start.
I currently work as Creative and Design Lead at Publicis.Sapient London helping businesses develop a vision for digital excellence through cross-functional collaboration, building creative global platforms and digital experiences, prioritising digital transformation. I strive to do this by fostering an agile and collaborative team environment to be bold, innovative and efficient.
Across Milan and London, I’ve worked in a wide range of key projects for brands including Sky, Feltrinelli Publishing Company, The Telegraph, Apple Music, TikTok, Gruppo TIM, Shiseido, Chanel, TOD’s, Vodafone Group, Mediamarkt-Saturn, Edison (EDF Energy), Skoda Auto, TUI UK, BabyBel, Ferrero, ING Bank, Unilever (Dove, AXE/Lynx), HSBC.
In December 2011, I founded Crebs, which is now the most renown creative & tech job board in Italy. I’ve worked as an advisor and consultant for startup and companies - from fintech to architectural firms, from cultural industry to food and wine - supporting them with creative strategy, art direction, storytelling, digital design, branding, social, film, from concept to execution.
TVC and print