Tod's PopTouch. A fashion interactive experience.

Tod’s is an Italian company which produces luxury shoes and other leather goods with numerous stores around the world. Tod’s is the operating holding of a Group, amongst the leading players in the world of luxury goods. The brands of the Group, all with their own personal identity, are linked by the same philosophy, and are distinguished by a well-balanced mix of tradition and modernity, high quality, creativity and functionality.

The Saddle Dream is the project created to launch the new fall/winter 2013 collection and to celebrate the artistic project of David LaChapelle. We interpreted the LaChapelle vision creating an interactive experience using storytelling techniques. A real dream to explore, see, read and listen.

The project combines backstage moments, theatrical scenery and sketches that leap: LaChapelle creates an atmospheric world overflowing with colours and dreamlike imagery to complement the reality of the beautifully simple Sella Bag.