Changing the way consumers interact with beauty on a daily basis

L'Oréal is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, hair care and men's skincare.

Dian Kurger & Giorgio Armani - 1999

Aura is the first attempt of L’Oréal to group their entire portfolio of brands and products under one umbrella. We brought all 32 leading brands into 1 cohesive app that creates a unique identity that is true to the core values of l’Oréal. I was responsible for branding, art direction and digital product design.

Aura is a brand centric, owned media app that covers the breadth of the largest cosmetics company in the world. An app that can be used in various contexts. On the go, in-store or chilling at home.

Aura evokes the heritage of the #1 beauty group in the world, and the luminous aura of beauty that surrounds the l’oréal woman.

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