An experiment of participative creativity.

WeBank was a stand-alone online bank owned by BPM, and now is the online channel for the whole Gruppo Banca Popolare di Milano (BPM Group). The Banca Popolare di Milano was founded in Milan in 1865, and is the eighth largest bank in Italy by market capitalization.

The client asked the advertising agency Cayenne a new way to engage users interested in new technologies. We designed WePad Project: a web-reality, a social network, an experiment of participative creativity. A team of experts and gurus was called to think the most useful iPad app ever to save money and time. They had 6 meetings to find the idea and during that period users could interact with them live.

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