How to Drive In-store Traffic.

Stefanel is an italian clothing manufacturer, designer, distributor and retailer founded in 1959. Stefanel began its activity as a knitwear factory. In 1980 Giuseppe Stefanel opened the first Stefanel store, and in 1982 the shop in Paris, the first point of sale abroad. On the late 80’s it became a Group and diversified the production of knitwear by adding sportswear, jeans, prêt-à-porter, in the segment “casual chic” and "simple luxury”.

Stefanel Stories is a contest where people could tell a story for each Stefanel product. We put a special label with the initial part of a story and consumers could find the end of it and post the photo on Instagram to win other clothe s. A contest with a simple goal: from the stories to stores.

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