Cayenne is an advertising agency based in Milan specialised in integrated communication: digital, ATL, BTL, events and media. It is a “freethinking independent agency” with a main goal: develop big ideas that work for brands. An agency which has gone back to being independent while others have been sold out to other networks, but with a different trend: in the last 5 years, Cayenne +44%, Ad Market -31%.
The CEO wanted to create a new website for Cayenne keeping the main focus on projects and news. My role was to design the architecture, work on the art direction and design. That wasn’t just a communication project, but it was also the first step to think about the social presence.