How to communicate a bank in a funny way.

WeBank was a stand-alone online bank owned by BPM, and now is the online channel for the whole Gruppo Banca Popolare di Milano (BPM Group). Banca Popolare di Milano was founded in Milan in 1865, and is the eighth largest bank in Italy by market capitalization.

The Smammas (“smamma” in italian means “go away”) is a band created to draw attention to new WeBank products dedicated to young people. The Smammas talk ironically about a situation that many parents know: young people have difficulties to be independent from parents and, sometimes, they don’t leave home until the age of 30.

We created a teaser phase, videoclip, bios, funny backstage videos, the Smammas’s manifesto. Users can enjoy the experience uploading a friend’s photo into the videoclip and share it with friends. I worked on the art direction and design.

We came up with an idea and created also the Smammas’s manifesto as well as several posters that people could download, print and share on social networks.


Next La Martina